資訊傳播業在人類社會所扮演的角色與影響力愈來愈重要,在邁入二十一世紀的時刻,中廣將加強多角化經營與跨媒體合作,以鞏固及強化中廣在傳播界的領先地位,厚植永續經營的利基。

廣播事業本身不只具有提供教育、娛樂、資訊傳遞的功能,由於科技的進步,帶動廣播科技的革命,廣播與電信、資訊相結合,已為必然之發展趨勢。中廣公司也將掌握這一趨勢,作好中廣與電信、資訊相結合的準備,在新世紀裡,致力擴展廣播相關的業務。

ENTERING THE DIGITAL NEW ERA

Information industry plays an ever important role in our daily life. New technologies are bringing about a digital world without national borders and a digital future in which broadcasting, information, entertainment and telecommunications are overlapping industries with a single media. BCC has already begun to further upgrade its facilities, diversify its operation and strengthen its cooperation with the entertainment, information and telecommunications industries.

The 21st century is the era of Digital Audio Broadcasting (DAB). The broadcasting technology has already developed from analog (AM/FM) to digital. The advantages of DAB are CD-like broadcast quality, rugged mobile reception, more room for new programs, multimedia extensions, and program Associated Data (PAD) and Non Program Associated DATA (NPAD) services.

Many countries in the world have already provided regular services of DAB transmission. In March 2000, BCC launched the first DAB experimental radio station in Taiwan, adopting the European system of Eureka 147. In 2001, BCC established the single frequency network (SFN), covering the western and northeastern coastal area of Taiwan, at the same time the first generation DAB receivers made in Taiwan was first introduced to the local and international market. From 2000, BCC DAB Network offered six DAB programming streams, including Classic DAB Network, Pop DAB Network, Da Ai Religious Network, and also Pop, Music and News Network which are also available in analog transmission. In 2005 the Government Information Office (GIO) and the Directorate General of Telecommunications (DGT) of Taiwan awarded 6 licenses to public and commercial broadcasters on national and regional levels. By 2006, BCC had a network of transmitters to cover 70-80% of the population, other 5 DAB radio station's operation are mainly concentrated on Taipei city only. Looking to the future of DAB development in Taiwan, it depends on the government support and the close cooperation between the broadcasting, manufacturing and academic sectors.

A talent staff is the most valuable asset of any corporate enterprise. BCC's dedicated workforce ensures the company's success for years to come. BCC is ready to continue leading the way into the future development of the broadcasting industries.