民國八十二年起,政府陸續開放廣播頻道,國內廣播電台由原有的三十三家,擴增至九十七年的一百七十多家。

然而在眾多新舊電台的劇烈競爭環境下,中廣仍然佔有廣大的收聽群,根據世新大學於九十六年所公佈的媒體風雲排行榜顯示,中廣流行網、音樂網及新聞網的多項收聽率皆領先廣播群雄。其主要的因素,可歸為下列幾點:

  1. 鮮明的類型分網,服務不同聽眾族群的不同需求。
  2. 始終保持節目一貫優良水準,同時掌握時代脈動,節目內容不斷更新。
  3. 重視聽眾與社會反應,經常辦理與聽友互動等回饋活動。
  4. 加強聽眾收聽率與收聽行為調查,以科學化方式瞭解現階段聽眾需求,作為調整節目的參考。

TAIWAN'S RADIO LEADER

Prior to 1993, there were only 33 radio broadcasting companies in the Taiwan area, but in 2008, the number of radio stations has increased to 172. Despite strong competition, BCC has been able to maintain a listener rating of more than 20% of the island's total radio listeners. BCC's radio leadership is due to the following factors:

  1. Each BCC network targets and serves a specific, well-defined audience demographic to meet the needs of different sectors of Taiwan's diverse population.
  2. High program quality is carefully maintained and updated as new trends in music and radio programming are anticipated.
  3. Audience feedback is encouraged and recognized as an important factor in determining programming improvements.
  4. Frequent concerts, activities and promotional events strengthen the loyalty of BCC listeners.