TAIWAN'S RADIO LEADER
Prior to 1993, there were only 33 radio broadcasting companies in the Taiwan area, but in 2008, the number of radio stations has increased to 172. Despite strong competition, BCC has been able to maintain a listener rating of more than 20% of the island's total radio listeners. BCC's radio leadership is due to the following factors:
- Each BCC network targets and serves a specific, well-defined audience demographic to meet the needs of different sectors of Taiwan's diverse population.
- High program quality is carefully maintained and updated as new trends in music and radio programming are anticipated.
- Audience feedback is encouraged and recognized as an important factor in determining programming improvements.
- Frequent concerts, activities and promotional events strengthen the loyalty of BCC listeners.