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邁向新世紀的蛻變與革新
 

資訊傳播業在人類社會所扮演的角色與影響力愈來愈重要,在邁入二十一世紀的時刻,中廣將加強多角化經營與跨媒體合作,以鞏固及強化中廣在傳播界的領先地位,厚植永續經營的利基。

廣播事業本身不只具有提供教育、娛樂、資訊傳遞的功能,由於科技的進步,帶動廣播科技的革命,廣播與電信、資訊相結合,已為必然之發展趨勢。中廣公司也將掌握這一趨勢,搶攻數位化廣播市場,作好中廣與電信、資訊相結合的準備,在新世紀裡,致力擴展廣播相關的業務。

中廣正朝向更企業化的目標邁進,中廣股票已在民國八十七年公開發行,未來經營的策略更將考慮社會大眾的反應。換言之,中廣將是為大眾服務的純民營公司,未來更將重視企業管理與投資理財,以開創更美好的明天。

人才為企業最重要之資產,未來幾年將積極培育具現代觀、國際觀等各方面的專業人才。而廣播業將面臨數位廣播發展的強烈衝擊,數位廣播不但會改變目前的播出方式,甚至會影響整體經營的型態,尤其廣播與電信系統的結合蘊含著無窮的商機,中廣自民國八十九年成立全台灣第一家數位廣播實驗電台以來,便已經為 迎接這場世紀的「廣 播革命」 作好了充分 的準備。

  ENTERING THE DIGITAL NEW ERA

Information industry plays an ever important role in our daily life. New technologies are bringing about a digital world without national borders and a digital future in which broadcasting, information, entertainment and telecommunications are overlapping industries with a single media. BCC has already begun to further upgrade its facilities, diversify its operation and strengthen its cooperation with the entertainment, information and telecommunications industries.

The 21 st century is the era of Digital Audio Broadcasting (DAB). The broadcasting technology has already developed from analog (AM/FM) to digital. The advantages of DAB are CD-like broadcast quality, rugged mobile reception, more room for new programs, multimedia extensions, and program Associated Data (PAD) and Non Program Associated DATA (NPAD) services.

Many countries in the world have already provided regular services of DAB transmission. In March 2000, BCC launched the first DAB experimental radio station in Taiwan , adopting the system of Eureka 147.

The following years, BCC established the single frequency network (SFN) in Taiwan , covering the western and northeastern coastal area of Taiwan . This Network offer six DAB programming streams, including Classic DAB Network, Pop DAB Network, Da Ai Religious Network, and also Pop, Music and News Network which are also available in analog transmission.

A talent staff is the most valuable asset of any corporate enterprise. BCC's dedicated workforce ensures the company's success for years to come. BCC is ready to continue leading the way into the future development of the broadcasting industries.

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